Personalized Food Intelligence for India

Know What's In Your Food. Every Time You Shop.

The food intelligence layer for India's leading platforms. We help quick-commerce apps, grocery platforms, and health apps deliver personalized, safer food decisions to millions of users.

<50ms
API Response
2L+
Indian Products
50K+
Ingredients Mapped
Quick Commerce App
Delivery in 10 mins
Search for groceries...
Snacks
Muesli
Multigrain Muesli
No Added Sugar, 400g
₹299
Safe for your profilevia Untainted
Chocolate Cookies
Cream Filled, 100g
₹30
Contains gluten & dairyvia Untainted
For Businesses

Why India's Top Platforms Choose Untainted

Help your users make safer food decisions. Increase trust, reduce friction, and stand out in India's competitive food delivery market.

23%higher checkout rates

Increase Conversions

Users buy with confidence when they know a product is safe for them. Reduce cart abandonment from dietary uncertainty.

4.2xhigher retention

Build User Trust

Show users you care about their health. Differentiate your platform with personalized safety information.

89%fewer complaints

Reduce Liability

Clear allergen warnings and ingredient transparency protect your platform and your users.

<3 daysto integrate

Fast Integration

Simple REST API. Go live in days, not months. We handle the complexity of ingredient analysis.

Built for India's Food Platforms

Quick Commerce

10-minute grocery delivery apps

Show 'Safe for You' badges on products. Filter search results by dietary needs. Flag allergens before checkout.

Food Delivery

Restaurant and meal delivery platforms

Display allergen info for menu items. Match dishes to dietary preferences. Enable safe filtering for cuisines.

Grocery & Retail

Online supermarkets and e-grocery

Personalized product recommendations. Ingredient-based search. Dietary preference filters.

Health & Fitness Apps

Diet tracking and wellness platforms

Recommend foods that match health goals. Track ingredient intake. Power meal planning features.

Power Your Platform with Smart Food Intelligence

Integrate Untainted to deliver personalized experiences that increase trust and drive conversions.

Last-Mile Warnings

Surface ingredient conflicts right before payment to prevent regretful purchases.

  • Reduce return rates from dietary-related complaints
  • Build trust with transparent ingredient alerts
  • Users can proceed or remove with one tap
Checkout4 items

Heads up!

"Protein Bar" contains Whey — an ingredient you usually avoid.

Subtotal₹847

Cart Suitability Score

Show users how well their entire cart matches their dietary preferences at a glance.

  • Gamify healthy shopping with visual scores
  • Highlight conflicts before checkout
  • Drive engagement with preference tracking
Your Cart8 items
Cart Suitability5 of 8 items match
Organic Oats
Safe
Instant Noodles
Contains MSG
Brown Rice
Safe

Smart Product Suggestions

Recommend products based on what others with similar preferences frequently buy.

  • Increase AOV with relevant recommendations
  • Social proof from similar preference groups
  • Match scores show relevance at a glance
Popular with Jain Preference
🥜

Roasted Makhana

No onion, no garlic

92% match

🍪

Sattvic Cookies

Pure vegetarian, no root vegetables

89% match

🧃

Fresh Coconut Water

100% natural, no additives

95% match

Based on purchases by 2,400+ users with similar preferences

Intelligence Engine

How Untainted Analyzes Food

Our engine processes ingredient data through three stages to deliver accurate, explainable verdicts in under 50ms.

1

Normalize

Converts messy labels, INS/E-codes, and synonyms into standardized ingredients

Input: "INS 211", "Sodium Benzoate", "E211"
sodium_benzoate
2

Classify

Maps ingredients to a structured food taxonomy for accurate categorization

Input: "Ghee", "Paneer", "Curd"
category: dairy
3

Evaluate

Compares against dietary preferences, allergies, restrictions, or preset standards

Input: User Profile: Jain, No Dairy
verdict: "NOT_SAFE"

Three Ways to Input Data

Whether through your app, our API, or manual entry—we accept product data in multiple formats.

Barcode Scan

Scan any product barcode to instantly fetch ingredient data from our database of 2L+ Indian products

Image / OCR Scan

Photograph the ingredient label and our OCR extracts text accurately from product packaging

Direct Text Input

Paste or type ingredient lists directly for products not in our database or for recipe analysis

API Response Example
{
  "product": "Multigrain Cookies",
  "verdict": "NOT_SAFE",
  "confidence": 0.98,
  "flagged_ingredients": [
    "Refined Wheat Flour (Maida)",
    "Butter"
  ],
  "reasons": [
    {
      "ingredient": "Refined Wheat Flour (Maida)",
      "category": "refined_grain",
      "conflicts_with": ["no_maida", "gluten_free"]
    },
    {
      "ingredient": "Butter",
      "category": "dairy",
      "conflicts_with": ["dairy_free", "vegan"]
    }
  ],
  "safe_alternatives": ["Ragi Cookies", "Oats Digestive"],
  "processing_time_ms": 42
}

Built for India's Food Ecosystem

Deep understanding of Indian packaged foods, FSSAI regulations, and diverse dietary needs from Jain to Keto.

India-First

Indian Ingredient Database

50,000+ ingredients including regional Indian food additives, masalas, and traditional ingredients. We normalize messy FSSAI labels into structured data.

Preset Standards

Decision Frameworks

Pre-built standards like 'Jain-Friendly', 'Sattvic', 'Allergen Safe', 'No Maida', or 'Low FODMAP'. Use them as-is or customize for your platform.

Personalized

Profile-Based Verdicts

Evaluate packaged foods against individual dietary profiles. Perfect for users managing diabetes, allergies, or specific religious dietary needs.

Transparency

Explainable Results

Every verdict comes with clear explanations that you can surface to your users. No black-box decisions.

User Control

Privacy by Design

User profiles are encrypted and user-controlled. Platforms see verdicts, not raw health data. DPDPA compliant.

Analytics

Market Insights

Understand what Indians are looking for. Track dietary trends, common allergen concerns, and ingredient preferences across your user base.

For Individuals

One Profile. Every Grocery App in India.

Create your food profile once. Use it on any quick-commerce app, grocery platform, or health app where you shop.

Your Food Profile
Dietary preferences & restrictions
Active Preferences
JainNo Onion-GarlicGluten-FreeDairy-FreeDiabetic-FriendlyNo MaidaNut AllergyVegan
Auto-syncs With
Quick Commerce Apps
Online Grocery
Health & Fitness Apps
Local Stores

Create Your Food Profile

Set your dietary needs - from Jain/Sattvic to gluten-free, diabetes-friendly, or keto.

Scan Any Product

Scan barcodes at any store or online platform to instantly check if it's safe for you.

Works Across Apps

Your profile syncs to connected quick-commerce, grocery, and health platforms automatically.

Your Data, Your Control

Profile is encrypted and private. Apps see only safe/unsafe verdicts, never your health details.

Free forever. No credit card required.

Interactive Demo

See How It Works

Try scanning a product against a sample food profile. This is exactly how it works in the app and via our API.

Sample Profile
Avoiding
artificial colorshigh fructose corn syrup
Allergies
dairy
Preferences
clean labellow sugar
Select a Product to Scan
Organic Granola Bar

Organic Granola Bar

SAFE

All ingredients match your profile. No allergens or restricted items detected.

Ingredients
oatshoneyalmondscoconut oildark chocolate chips
Confidence:96%

Simple, Transparent Pricing

Free for individuals. Usage-based for businesses.

For You

FreeForever

For individuals who want to make safer food choices

Unlimited product scansCreate your food profileAllergen & ingredient alertsUse across connected appsiOS & Android apps

For Business

Starter API

$99/month

For platforms testing food intelligence

  • 10,000 API calls/month
  • Basic ingredient analysis
  • Standard decision frameworks
  • Email support
  • API documentation
Most Popular

Growth API

$499/month

For platforms scaling personalized food features

  • 100,000 API calls/month
  • Advanced normalization engine
  • Custom decision frameworks
  • User profile evaluations
  • Priority support
  • Analytics dashboard

Enterprise

Custom

Volume pricing with dedicated support and SLAs

  • Unlimited API calls
  • Custom taxonomy development
  • Dedicated account manager
  • 99.99% uptime SLA
  • SOC 2 compliance
  • 24/7 support

Frequently Asked Questions

Questions about using Untainted for yourself or integrating it into your platform.